Our client is a global company expanding on three continents, revolutionizing in-app advertising. The one billion monthly mobile users platform represents an ecosystem that ensures the connection between publishers and demanders.

The solution, an intelligent self-service platform, and a full-featured publisher ad server has an automated process powered by new technologies. The process of connecting app developers, mobile publishers, and advertisers takes less than a second.

• The Ad Request triggered by a user while using an app goes through our client’s platform, which includes RTB;
• As the Ad Request reaches the Demand Side advertises start the Bid based on an alignment of interests between their targeting parameters and the information provided in the Ad Request;
• When the Bid is set, the Ad is served in the App, to the user.

The platform integrates a detection system based on machine learning for harmful ads, ensuring the quality of the ads served in the app.